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We’re breaking taboos because we have to eat - and we won’t apologize for it!
We’re back with a campaign that generated a lot of positive reactions and support for breastfeeding moms last year. In early August, to mark World Breastfeeding Week, our iconic flavor, Śmietanka ze Skały®, will once again change its name to CYCOLOVE #Breastfeeding!
Where did this name come from? We’re breaking the stereotypes that need to be broken and speaking out loud about a topic that’s still often shrouded in unnecessary embarrassment. In 2025, we were inspired by an online comment from a woman who was outraged by breastfeeding “boobs” (you don’t provoke us), and we decided to say loud and clear that breastfeeding in public is a natural thing, adding the the word “love” to demystify it. And let no one try to laugh, or they’ll suffer the same fate as Złoty Sikor.
A baby doesn’t choose the time or place—when it’s hungry, it simply has to eat. Every mom should have complete freedom to breastfeed wherever she happens to be. No hiding, no searching for a restroom, and no enduring disapproving glances.
Are you next to a breastfeeding mom? Support her with a smile or simply give her some space. You needed milk once, too!
CYCOLOVE #Breastfeeding is still the same, our iconic Cream from the Rock®. Don’t ask if we’re crazy enough to make a commercial out of breast milk. Let’s leave that to the little ones!
Let’s give a shout-out to all moms! You’ll find Śmietanka ze Skały® under the name CYCOLOVE #Breastfeeding in early August at all Loodspots and via Good Lood Delivery
Create a design for a cotton bag that will be carried every day by thousands of Ice Cream Lovers in Kraków and Warsaw, but also around the world! Show us how you envision Good Lood. What is your take on 10 years of colourful Ice Cream stories that happen every day around the pink cone. All wafers are permitted!
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