Free coffee for Heroes in Uniform – our campaign is spreading its wings across Poland!
When we first announced in 2024 that we’re giving coffee for free to all uniformed personnel, we wrote:
“Their work requires daily sacrifices, often putting their lives on the line. And if you've ever cursed someone for giving you a speeding ticket, remember that someplace else their colleagues might've prevented an unprompted attack on an innocent person.
Every year brings new challenges and risks; amid it all – Faceless Heroes in uniforms. Thank you so much for your work! For saving lives, helping in car accidents, firefighting, ensuring public safety, and guarding the Polish border. To thank you, we'll be serving first responders and military personnel free coffee for the entirety of December and January!”
What we said is still relevant today, but we want to add that the third edition of Coffee for Heroes in Uniform quietly began on Monday, November 9th. Over the past few days, we’ve held back on announcing our daily flavours and special offers, as they didn’t feel appropriate during the days of mourning.
But we’re back to keep you up to date with everything we have in store. And we need your help to spread the word far and wide, so that every Hero in Uniform can enjoy this little gift.
Police officers, military personnel, municipal police officers, firefighters (including volunteer firefighters), paramedics; all uniformed service personnel, with no exceptions! At Good Lood locations in Kraków and Warsaw, you can enjoy a free coffee from our classic menu. Fancy a hot coffee with milk, an espresso or perhaps an Ice Cream Affogato? All on us, every day, as a thank-you for your service.
We’re also encouraging owners of other food and drink businesses to join the #KawaDlaMundurowych campaign. Let’s treat all the Heroes in Uniform to a drink or a snack together! Not just in Poland’s two largest cities, but across the whole country. Tag us in a post or story using the hashtag, or write to us at kawadlam@goodlood.com, and we’ll add your business to our shared map for Heroes!
Have someone in uniform in your family or among your friends? Forward this message on Facebook or Instagram so that no one has to go cold while on duty!
Thank you. Simply, thank you.
Create a design for a cotton bag that will be carried every day by thousands of Ice Cream Lovers in Kraków and Warsaw, but also around the world! Show us how you envision Good Lood. What is your take on 10 years of colourful Ice Cream stories that happen every day around the pink cone. All wafers are permitted!
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