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Ice Cream Lovers, between the daily rush, work and a thousand things on your mind, it’s easy to lose sight of what matters most — your health. And that should always come first. As #PinkOctober is right around the corner, we’re kicking things off with a strong message because we care: your health matters most, so check your breasts!
Don’t put off preventive check-ups with your doctor, and don’t neglect breast self-examinations at home. It’s quick and easy — just a simple self-check once a month that takes only a moment could save your life.
This year, we’re once again joining forces with medical students from IFMSA Poland in Kraków. Throughout the month, we’re preparing in-person breast self-examination workshops.
And to give this campaign an extra boost, PINK ICE CREAM is returning to our loodspots to remind you about breast self-examination! Our special flavour combines all that’s sweet: milky raspberry and delicate rose jam. Let it be a sweet reminder to check your breasts regularly.
This year, we’re also opening a dedicated email address where you will be able to share your experiences with other Ice Cream Lovers. We can’t wait to hear from you!
If you’ve been through your own journey, have a story of overcoming cancer, are currently undergoing treatment and looking for a safe space to talk about it, or want to share the experience of someone close to you, write to us at: mojahistoria@goodlood.com.
Your words could give someone the strength and courage they need to finally start performing self-examinations or making appointments with their doctor for check-ups. And for women struggling with cancer every day, your words can remind them that they’re not alone or invisible in this fight.
Every PINK FRIDAY in October, you’ll find different versions of Pink Ice Cream at Good Lood — a sweet excuse to remind your Wife, Daughter, Mum, Grandma and Friend about prevention. One simple gesture can make a huge difference. Put your breasts first! Pass the message on. Talk to the people closest to you and look after one another.
Check out the dates and locations of our planned breast self-examination workshops:
4 October (Sunday), 3pm–7pm:
– Good Lood AGH Campus (ul. Budryka 7)
– Górka Narodowa (ul. Papierni Prądnickich 69)
and 23–25 October (we’ll announce the exact locations very soon)
The schedule may be subject to change, so keep an eye on our social media, where we’ll share updates about our events.
Create a design for a cotton bag that will be carried every day by thousands of Ice Cream Lovers in Kraków and Warsaw, but also around the world! Show us how you envision Good Lood. What is your take on 10 years of colourful Ice Cream stories that happen every day around the pink cone. All wafers are permitted!
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